All Resources
$49.99
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
$9.99
A whimsical stroll through the graveyard of history’s most spectacular brand extension failures.
$350.00
Spend time in increments of one hour with Pete over Zoom discussing topics including brand strategy, marketing strategy, brand expansion and brand licensing.
$39.99
This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.
$19.99
A brand strategy serves as the foundation for your product, your business, and your story. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.
$999.99
By finding out who we are, why we exist and what we are meant to do, we become a brand that is alive. When we have a story to tell, a purpose to convey and a target to engage, we become worthwhile to our customers. That’s when the real adventure begins!
$39.99
With just 5 questions, this book can, with an 80% accuracy rate, tell you which of your brands has the greatest potential to expand. The book combines science (the LASSO algorithm) with personal anecdotes from rockstar CEOs who overcame every conceivable roadblock to create five-star brand extensions. The result? A compelling view of brand expansion techniques no brand steward should miss.
$29.99
Learn the pros and cons of brand licensing, make smarter decisions about growth, get a framework to help you decide if licensing is right for you and get an actionable plan from a brand licensing thought leader.
$29.99
Use a proven scoring system to decide if your brand is ready to stretch, avoid catastrophic failures, know how to get your brand ready to expand and extend if it scores badly and build on your brand’s strengths if it scores well.
$39.99
It is the licensor’s responsibility to ensure that they provide the licensee with the information they need to be successful. With over 30 years in the business, I can tell you that conducting a formal orientation with a particular emphasis on the approval process is critical to the success of a long-lasting licensing program.