The Most Spectacular Brand Extension Failures
A whimsical stroll through the graveyard of history’s most spectacular brand extension failures.
$9.99
Product Description
Take a whimsical stroll through the graveyard of history’s most spectacular brand extension failures, from Colgate Frozen Dinners to Harley Davidson perfume.
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$9.99
Smart brands use well-vetted forms to help them choose the best licensee for their brand. They ask a ton of questions because they want to maximize success and mitigate risk. Don’t get caught flat-footed. The more you know about licensee candidates the better you’ll get at selecting the right one.
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Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning and benefits of each contract clause.
$19.99
A brand strategy serves as the foundation for your product, your business, and your story. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.