The Most Spectacular Brand Extension Failures
A whimsical stroll through the graveyard of history’s most spectacular brand extension failures.
$9.99
Product Description
Take a whimsical stroll through the graveyard of history’s most spectacular brand extension failures, from Colgate Frozen Dinners to Harley Davidson perfume.
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$9.99
Smart brands use well-vetted forms to help them choose the best licensee for their brand. They ask a ton of questions because they want to maximize success and mitigate risk. Don’t get caught flat-footed. The more you know about licensee candidates the better you’ll get at selecting the right one.
$2,000.00
By finding out who we are, why we exist and what we are meant to do, we become a brand that is alive. When we have a story to tell, a purpose to convey and a target to engage, we become worthwhile to our customers. That’s when the real adventure begins!
$29.99
Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning and benefits of each contract clause.