The Most Spectacular Brand Extension Failures
A whimsical stroll through the graveyard of history’s most spectacular brand extension failures.
$9.99
Product Description
Take a whimsical stroll through the graveyard of history’s most spectacular brand extension failures, from Colgate Frozen Dinners to Harley Davidson perfume.
Other books to read
$29.99
Learn proven negotiation strategies, get industry Deal Term Ranges, extract more concessions from licensees, read sample negotiation dialogues and learn how to get past NO in a negotiation.
$29.99
Use a proven scoring system to decide if your brand is ready to stretch, avoid catastrophic failures, know how to get your brand ready to expand and extend if it scores badly and build on your brand’s strengths if it scores well.
$29.99
Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.