Pete Canalichio Brand Alive

Your Brand Is A Promise: A Simple and Efficient Way to Develop Your Brand Strategy

A brand strategy serves as the foundation for your product, your business, and your story. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.

$19.99

I found the content to be very informative and educational, especially since I've not got a lot of marketing or branding experience. I think the examples used were very good and well known to most people, which helps them relate to the content and your concepts. The "Why" start makes a lot of sense, and how you navigate the process is well done.
- George Basil, Principal, GB Supply Chain Solutions LLC
BrandAlive provides a structure to work your way through this type of brand work, to be able to get there. In other words, we’re all mission-driven, at least I know I am, but we kind of have a hard time being able to articulate exactly how to get there as far as the kind of goal post around what we were trying to do on the brand side and everything.
- Jim Rice, Managing Member, Rice Energy Partners
Today, the foundation of my agency — FORZAN — is built upon the principles I’ve learned from Mr. Pete. From brand positioning to narrative clarity to the discipline of earning preference, his work has opened our eyes to the importance of understanding how we can leverage on kick-ass branding strategies to serve our clients and also how we structure our own internal brand. He is a brilliant mind, a patient teacher, and an extraordinary human being. I am grateful our paths crossed, and I recommend Your Brand Is a Promise to anyone who wants to understand branding not just as a profession, but as a lifelong discipline.
- Chime Chibueze, FORZAN

Product Description

Branding is not just about nice packaging or a great tagline. Branding is key to the ultimate success or failure of a business. In this book, I’ll provide actual examples from real companies you know—and probably trust—that validate my entire reason for writing this book. While there are many important components of branding, my ultimate aim is to help you understand the critical importance of getting your messaging right.

Your Brand Is A Promise is the essential guide that will teach you everything you need to know about creating a strong, memorable brand—a brand that people want to pay for.

What You’ll Learn in Your Brand Is A Promise

  • An overview of a brand, how brands add value, what the elements of a brand are, and how brands are built or eroded
    • People connect with each other based on who they are, and they can connect with brands in the same way.

  • What it takes for brands to grow from awareness to advocacy
    • People will put their reputation at risk for brands they love.

  • Why it is important to start with “why” before “how” and “what”
    • People are more likely to purchase when they can connect their “why” with your “why”.

  • How addictiveness plays a major role in personal branding and how to include it in your branding
    • Addictiveness will keep people coming back for more.

  • How the combination of the above results in purchase
    • This can be the difference between brand growth and stagnation.

  • How character plays a critical role in your brand’s growth and development
    • People want to be associated with brands that they can trust.

  • How to ensure your brand logo and visual identity reflect your brand values, essence, promise, and personality
    • Brand identity reveals the brand’s DNA.

  • Why it is crucial to be ruthlessly consistent in conveying your brand and the pitfalls of not doing so
    • Consistency leads to repeat purchase.


This book is not just about learning the theory of branding; it’s about applying proven principles to build a brand that not only stands out but also becomes one that people are eager to support and pay for. Your brand is your most valuable asset—invest in it wisely.

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