Breakthrough Licensing for Licensors
It is the licensor’s responsibility to ensure that they provide the licensee with the information they need to be successful. With over 30 years in the business, I can tell you that conducting a formal orientation with a particular emphasis on the approval process is critical to the success of a long-lasting licensing program.
$39.99
Product Description
You wouldn’t build a house without a blueprint yet every year I see brand extensions built without one. There are significant pitfalls to licensing and if you don’t develop a plan to address all of them you are doomed to failure.
That’s why I created Breakthrough Licensing for Licensors. It’s a blueprint for brand managers to make sure the foundation of the “home” they want to build is sound and that every “room” they build adds value.
Before I show you some thoughtful product line extension strategies, let’s talk about the pitfalls of brand licensing that even some of the largest brands have ignored to their peril.
Other books to read
$39.99
This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.
$29.99
Learn proven negotiation strategies, get industry Deal Term Ranges, extract more concessions from licensees, read sample negotiation dialogues and learn how to get past NO in a negotiation.
$29.99
Fill-in-the-blank templates modeled after Coca-Cola and Newell-Rubbermaid’s standard licensing contracts. Includes guide with call-outs explaining the meaning and benefits of each contract clause.