Breakthrough Licensing for Licensees
This guide answers just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.
$39.99
Product Description
How do you, as a licensee or manufacturer, grow your business? How do you identify brands you want to license? How do you perform due diligence on a brand to ensure they’re right for you? How do you become a contender for their business? What’s the best way to tilt the negotiations to your favor? And if you win the business, how do you establish a business plan to ensure profitability?
After 30 years in the licensing business (including Coca-Cola and Newell Rubbermaid) I can tell you how: Through a disciplined approach that marries your strengths with the licensor’s needs.
In this guide, I’m going to answer just about every question you, as a manufacturer or licensee, might have about finding prospective brands, winning, and profitably running a licensing program.
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Know in advance what brands will ask you, copy/paste answers into brand-specific forms, get an unfair advantage over competitors, level up your professionalism, and familiarize yourself with how brands think.
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Smart brands use well-vetted forms to help them choose the best licensee for their brand. They ask a ton of questions because they want to maximize success and mitigate risk. Don’t get caught flat-footed. The more you know about licensee candidates the better you’ll get at selecting the right one.
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It is the licensor’s responsibility to ensure that they provide the licensee with the information they need to be successful. With over 30 years in the business, I can tell you that conducting a formal orientation with a particular emphasis on the approval process is critical to the success of a long-lasting licensing program.