35 Case Studies Of Brands
With 35 case studies all in one place you’ll save hours of searching on Google and get a better understanding of licensing strategies and the way brands in other industries have succeeded.
$9.99
Product Description
How Product Licensing Case Studies Can Help You Succeed
Personal experience is the second best way of learning how to extend your brand. The best way is to learn from other people’s experience–it’ll save you a lot of money, time and heartache. That’s why it’s so important to read up on as many brand extension examples as you can—so you don’t repeat the mistakes of brands that got soaked and copy the brands that got stoked.
Successful product licensing examples are harder to come by than one would think. There are plenty in business magazines like Entrepreneur, Forbes, and Fortune but they tend to be skimpy.
Other books to read
$49.99
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
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It is the licensor’s responsibility to ensure that they provide the licensee with the information they need to be successful. With over 30 years in the business, I can tell you that conducting a formal orientation with a particular emphasis on the approval process is critical to the success of a long-lasting licensing program.
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Use a proven scoring system to decide if your brand is ready to stretch, avoid catastrophic failures, know how to get your brand ready to expand and extend if it scores badly and build on your brand’s strengths if it scores well.